Four Quantitative Measures of Customer Value

By: Donna Marie Thompson, Small Business Strategist The starting point of all achievement is desire. Keep this constantly in mind. Weak desires bring weak results, just as a small fire makes a small amount of heat.  - Napoleon Hill, author and business visionary Do you have a strong desire and [...]

December 24th, 2013|

Chicago Restaurant Week Jan 24 – Feb 6

Choose Chicago What is Chicago Restaurant Week? Chicago Restaurant Week is a Choose Chicago Partnership program designed to promote the restaurant industry and drive traffic to participating establishments during a typically slow time of year. For fourteen days, diners can enjoy value pricing for lunch and/or dinner at dining establishments [...]

December 23rd, 2013|

Taglines: You’re Not Sending The Message You Think You Are

By: Christopher Skraba Your business’ tagline is an important element of your brand. It allows you and your business the opportunity to effectively communicate your brand culture while summarizing important values, products that you offer and just how awesome you are. However, all too often, businesses intend to communicate one [...]

December 17th, 2013|

Nine Beers Americans No Longer Drink

By: Thomas C. Frohlich and Michael B. Sauter, 24/7 Wall St. Beer is not selling the way it used to. U.S. sales of the beverage declined in four of the past five years. Between 2007 and 2012, beer sales fell by 2.3%, or more than 4.8 million barrels. This overall [...]

December 16th, 2013|

Are iPad POS Systems The Future For Retailers?

By: Steve Olenski, Forbes Contributor Earlier this week I scribed Why Retailers Need To Get Comfy And Cozy With Brand Ambassadors This Holiday Season which spoke directly to the need for those in the retail marketing space to engage and relate to their most valuable customers, AKA their brand ambassadors. Well [...]

December 13th, 2013|

Liquor producers experiment with exclusive booze

By: Michelle Locke, Associated Press SAN FRANCISCO — There’s something different about the gin and tonics they mix at Rickhouse bar on San Francisco’s Kearny St. And it tastes a lot like... exclusivity. Its real name is Quinetum, but its game is selling customers on the idea of seeking out [...]

December 11th, 2013|

Simon Sinek: How great leaders inspire action

By: Tedx What do you stand for? Why do you do what you do? Your ability to answer these questions is the key to unlocking your magnetism as a leader. In one of the most popular TEDTalks of all time, Simon Sinek vividly illustrates the communication style that history's most [...]

December 9th, 2013|