By: Tedx

What do you stand for? Why do you do what you do? Your ability to answer these questions is the key to unlocking your magnetism as a leader. In one of the most popular TEDTalks of all time, Simon Sinek vividly illustrates the communication style that history’s most influential people and organizations share. Get ready to completely reframe how you define yourself, your company and your cause.

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers … (Filmed at TEDxPugetSound.)